The events of 2020 have exponentially increased the size and importance of eCommerce channels, including online marketplaces like Amazon.com. Brands around the world are working hard to adjust to this new reality and maximize eCommerce opportunities. It is becoming increasingly clear that traditional distribution models and lax oversight of sales channels are significant impediments to success in today’s eCommerce – and, in particular, online marketplace – world. The most successful brands have learned that maintaining control over their distribution and online sales is a prerequisite to profitable growth.
Vorys eControl has worked with hundreds of brands to stop unauthorized sales, MAP violations, channel conflict and diversion in support of long-term brand equity and value. As the year draws to a close, we provide to you our top blog posts on online sales control issues.