Scalable Strategies for Successful Control & Growth on International Marketplaces

Tuesday, January 18
9 a.m. ET

Global sales on the top online marketplaces – led by the United States, Europe, Canada, Australia and Asia – have topped $2 trillion annually. This massive growth has brought with it numerous challenges for the world’s manufacturers and brands, including how best to sell into these channels, the right teams needed to execute GTM strategies, disrupted in-market distribution strategies, rampant unauthorized sales, retail arbitrage, brand equity erosion and channel conflict, all of which can result in substantial lost sales and a poor consumer experience.

In this webinar, Daren Garcia, Partner at Vorys eControl and Lara Jelowicki, International Director at Pattern will discuss viable, scalable strategies for evaluating, approaching and succeeding on international marketplaces.

Topics include:

Evaluating and executing on international marketplace opportunities
A strategic framework for success internationally from a control and growth perspective

Lara Jelowicki

International Director, Pattern

Lara Jelowicki works within our international ecommerce practice, supporting retailers as they develop strategies to expand online overseas. Lara has worked in international ecommerce for nine years and has been involved in the launch and trading of 28 localised websites across nine countries, and in no less than eight languages. Her experience and responsibilities include the logistics of import/export, P&L ownership, marketing strategy and trading. Brands she’s worked for include Space NK, Hatley, and Aurora (Coast, Karen Millen, Oasis, and Warehouse). While with Practicology she's worked with several of our North American clients and also spent time in an interim role for a large fashion brand owner in continental Europe. Lara has a degree in International Development.

Daren Garcia

Partner, Vorys eControl

Daren is a partner and member of the Vorys eControl team. Daren’s practice is centered on the representation of manufacturers and brands and involves the implementation of thought-leading strategies and enforcement systems both domestically and internationally, designed to protect brand value by controlling online sales. His areas of focus include: advising on online go-to-market strategies best suited to protect and grow brands, revamping outdated distribution models to support brand success, and executing legal strategies to remove unauthorized sellers and MAP violators.

Scalable Strategies for Successful Control & Growth on International Marketplaces

Tuesday, January 18
9 a.m. ET

Register to Attend

About the Speakers

Lara Jelowicki

Daren Garcia

Scalable Strategies for Successful Control & Growth on International Marketplaces

Tuesday, January 189 a.m. ET

Register to Attend

About the Speakers

Lara Jelowicki

Daren Garcia

Tuesday, January 18
9 a.m. ET