This recording will provide a detailed overview of strategies for beauty and personal care companies seeking to protect their brands on online marketplaces while simultaneously growing overall sales in a profitable manner. Vorys eControl is joined by Dan Shorts of Church & Dwight, who will discuss certain steps his company has taken to achieve these goals. The discussion topics include:
- The importance of eControl in the beauty and personal care category from the practitioner’s point of view
- Leveraging a data-driven approach to determine the financial impact of unauthorized sellers on your online sales and brand equity
- Actionable insights on maintaining control of eCommerce channels and cleaning up distribution
- Developing an unauthorized seller enforcement program that legally protects your brand from unauthorized resellers across any marketplace
- Holistic eCommerce channel control strategies for cleaning up the marketplaces and diagnosing key issues disrupting your digital strategy