Protect & Grow Your Brand on Australian Marketplaces: Leveraging a Marketplace Accelerator and Brand Control Strategy

Tuesday, March 9 at 5:00 p.m. ET/

Wednesday March, 10 at 9:00 a.m. AEDT

As Australian eCommerce continues its rapid growth, brands are increasingly becoming more strategic with respect to how they approach online marketplace selling in the country. Without a clear control and growth strategy in place, brands will face diminished brand value, decreased sales and share loss to competitors. In this webinar designed for brand leaders across sales, eCommerce and legal departments, leaders from Pattern, a preeminent global online marketplace accelerator, and eControl Global, a world leader in online sales control solutions, will provide an overview of how brands can drive profitable growth in Australian online marketplace channels. In particular, we will cover:

• How an expert marketplace accelerator can drive sales for your brand;
• How to conform your distribution practices to support profitable growth online;
• How to stop unauthorized online sellers from disrupting your brand’s marketplace sales in Australia;
• How success online can drive better business offline.
  
  

About the Speakers

	Daren Garcia Daren is a partner of eControl. His practice involves the implementation, both domestically and internationally, of cutting-edge enforcement systems. In addition, he counsels clients on distribution and e-commerce channel controls, which are designed to grow brand value, preserve brand integrity and combat unauthorized online sellers. Daren has a long history of representing some of the nation’s largest retailers.
	Hannah Marshall Hannah is a partner in the competition and consumer law team at Marque Lawyers in Sydney. With a background in top-tier firms and in-house experience at eBay, she has a developed a practice focused on helping brands achieve their goals in eCommerce, building robust online strategies and navigating the complex web of Australian competition laws with ease. Her in-house experience at eBay has provided deep knowledge of the range of avenues for marketplace enforcement. Hannah and the team at Marque take pleasure in truly understanding their clients’ commercial imperatives and delivering on them with a clear, pragmatic approach.
	Merline McGregor Merline McGregor leads the Australian business at Pattern. She manages our teams based in Sydney and Melbourne as well as supporting global client projects. Merline has worked with retailers to drive their digital marketing and customer acquisition strategies successfully to market. Specializing in strategy, international commerce, and customer engagement and loyalty, Merline has held senior roles with some of Australia's largest global retailers such as Mimco and Forever New. Prior to Pattern, she ran her own digital agency, working with iconic fashion brands including Calibre, Review, Metalicus, G-Star, and Love&Lustre. Merline has a postgraduate degree in Psychology and Statistics as well as a master’s degree in Media and Communications.