Tuesday, April 13
3:30 p.m. ET

The accelerated growth of eCommerce and digital transformation strategies have been the biggest growth stories in an otherwise challenging retail sector. Resilient consumers are embracing many forms of digital shopping – direct eCommerce, online marketplaces and omni-enabled stores – continually raising the bar for retailers and brands to meet their needs. As always, a strong working relationship between retailers and brands are essential to craft and execute a customer experience that not only satisfies shoppers, but also surprises and delights to bring them back for more. Learn from executives from Walmart, Crate & Barrel and Vorys eControl as they share how they have been focusing on rapidly changing retail channels and enabling growth strategies, balanced with crucial brand control.

Topics include:

  • Walmart International’s focus on cross-border eCommerce via its online marketplace, and opportunities to sell into Canada and Latin American markets
  • Key considerations for brands looking to become third-party sellers on Walmart’s marketplace, and how the business model differs compared to wholesale models
  • The acceleration of Crate & Barrel’s digital transformation strategies and how its stores have adapted to serve customers
  • Deciding what takes priority when retailers are forced to pivot due to unexpected consumer or marketplace shifts, and quelling internal challenges
  • Growth opportunities and challenges for brands selling on marketplaces, and how to maintain brand control
  • International eCommerce opportunities for brands and retailers, including the use of selective distribution strategies in Europe