How Brand Manufacturers Can Manage Messy Online Marketplaces
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About the Authors
Sucharita Kodali, Forrester
Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
Madeline Cyr, Forrester
Madeline is a researcher serving digital business strategy professionals. She supports the digital business team’s research on strategy and technology that affect retail and e-commerce. She is also interested in security, privacy, and corporate social values.