eControl360 Summit

A premier event designed to help brands achieve control in the omnichannel digitally driven world.  

April 26, 2023
Columbus, Ohio
#eControl360

CONTROLLING ONLINE SALES DEMANDS MULTIPLE DISCIPLINES AND DIVERSE EXPERTISE. YOU'LL HEAR FROM THEM ALL AT THE ECONTROL360 SUMMIT. 

The rapid growth of eCommerce and the Amazon marketplace has created a new ecosystem in which brands struggle to control their product sales. Products are sold by hordes of anonymous online sellers. Now, brands face problems at an unprecedented scale not previously experienced including: channel conflict, eCommerce disruption, erosion of brand value and quality control issues.

 

The eControl360 Summit brings together thought leaders in each of the areas necessary to tackle these challenges. Attendees will learn how the intersection of law, channel management, sales, eCommerce, technology, investigation and other disciplines can be leveraged to drive innovative approaches for their brands to control sales in the omni-channel digitally driven world.

WHO SHOULD ATTEND?

  • eCommerce Leaders

  • In-House Attorneys

  • Sales and Marketing Professionals

  • Business Executives

  • MAP Administrators and Brand Protection Professionals

  • Anyone Interested in Obtaining Better Control Over Their Products in the Omni-Channel Digitally Driven World.

We designed this event so brands and experts can collaborate like never before in hopes of driving new paradigms, models and solutions to this growing problem.
Image 9@2x
Whitney Gibson
Partner and Chair, Vorys eControl
9:00 A.M. - 9:10 A.M.

Introduction

Speakers
Gibson_Whitney_4x6 (3)
Whitney Gibson
Vorys eControl
9:10 A.M. - 9:45 A.M.

How to Accelerate the eCommerce Revenue Growth Equation with Brand Control

Speakers
Dave_Wright_SocialMedia (2)
Dave Wright
Pattern
9:45 A.M. - 10:20 A.M.

Current State: Forrester’s 2023 Brand Survey Results. Discover how major brands are controlling online sales, together with the commercial impact these initiatives are empowering.

Speakers
Sucharita-Kodali (1)-1
Sucharita Kodali
Forrester Research
10:20 A.M. - 10:35 A.M.

Break

10:35 A.M. - 11:35 A.M.

A Total Business Solution Approach to Brand Protection

Speakers
Gibson_Whitney
Whitney Gibson
Vorys eControl
Jeremy Wilson BW
Jeremy Wilson
Michigan State University
OHearen
Sean O'Hearen
Excellis Health Solutions
11:35 A.M. - 12:35 P.M.

In-House Legal Counsel Panel Discussion: How to Partner with eCommerce & Omnichannel Teams to Assert Brand Control and Drive a Positive Financial Impact for the Business

Speakers
Devanney_Colleen_printpilot (3)
Colleen Devanney
Vorys eControl
Finney_Blake_printpilot (3)
Blake Finney
Vorys eControl
Todd Martin
Todd Martin
AdvoCare
Mallory McCandless
Mallory McCandless
Nestlé Health Science
Brian Riddell BW
Brian Riddell
KAO USA, Inc.
12:35 P.M. - 1:05 P.M.

lunch

1:05 P.M. - 2:05 P.M.

How the World’s Leading Brands are Driving Measurably Improved Revenue and Profitability with Omnichannel Sales Control Strategies

Speakers
Garcia_Daren_printpilot (4)
Daren Garcia
Vorys eControl
Cunning Knopp_Jessica_printpilot (2)
Jessica Cunning
Vorys eControl
Stacie Lukas BW
Stacie Lukas
Otter Products
David Sullivan BW
David Sullivan
GNC
Andrew Hagen BW
Andrew Hagen
Victorinox
2:05 P.M. - 2:30 P.M.

Case Study: How To Leverage Sales Data & Diversion Diagnostic Analytics to Identify and Cut Off Diversion Sources

Speakers
Allen_Leslie_printpilot (2)
Leslie Allen
Vorys eControl
Heather Syth BW
Heather Syth
Thorne Research
2:30 P.M. - 2:45 P.M.

Break

2:45 P.M. - 3:45 P.M.

Law and Order: An Overview of the Laws Brands Should Know When Implementing Sales Control and Brand Protection

Speakers
Ford_Jackie_printpilot (4)
Jackie Ford
Vorys eControl
Erdman_Laura_printpilot (2)
Laura Erdman
Vorys eControl
Gibson_Julie_BW
Julie Gibson
Vorys eControl
Motley_Martha_BW
Martha Motley
Vorys eControl
Mundy_Singleton_Kara_printpilot (2)
Kara Mundy
Vorys, Sater, Seymour and Pease LLP
3:45 P.M. - 4:45 P.M.

Online Brand Protection: Using Technology and Data Analytics to Drive Maximum Value and ROI

Experts discuss the wide variety of new types of online illicit activity and how they are addressing them, including tactics, technologies, and analytics.

Speakers
Sherman_Adam_printpilot (2)
Adam Sherman
Vorys eControl
Noal Fisher BW
Noal Fisher
Delta Faucet Company
MattDonati
Matt Donati
Lutron Electronics
Burrus_Blake BW
Blake Burrus
Precision eControl
Terry-Wise BW
Terry Wise
Tracer
4:45 P.M. - 4:55 P.M.

Closing Remarks

Speakers
Gibson_Whitney_4x6 (3)
Whitney Gibson
Vorys eControl
5:00 P.M.

Networking Reception

Cost to attend: $350

 

Summit Location: Renaissance Columbus Downtown Hotel | Columbus, Ohio

 

 

 

Registration has closed. Please contact info@vorys.com for additional information.