eControl360 Summit

A premier event incorporating all disciplines necessary for brands to control sales in the Amazon era

November 3, 2021
Columbus, Ohio
#eControl360

CONTROLLING ONLINE SALES DEMANDS MULTIPLE DISCIPLINES AND DIVERSE EXPERTISE. YOU'LL HEAR FROM THEM ALL AT THE ECONTROL360 SUMMIT. 

The rapid growth of eCommerce - and online marketplaces in particular - has created a new ecosystem in which brands struggle to control their product sales. Brands face ever-evolving problems at an unprecedented scale including: channel conflict, eCommerce sales disruption, erosion of brand value and quality control issues.

 

The eControl360 Summit brings together thought leaders in each of the areas necessary to tackle these challenges. Attendees will learn how technology, data, investigation, law, channel management, pricing, promotions and other disciplines can be integrated to drive innovative approaches for controlling and growing online sales.

WHO SHOULD ATTEND?

  • eCommerce Leaders

  • In-House Attorneys

  • Sales and Marketing Professionals

  • Business Executives

  • MAP Administrators and Brand Protection Professionals

  • Anyone Interested in Obtaining Better Control Over Their Products in the Age of Amazon 

We designed this event so brands and experts can collaborate like never before in hopes of driving new paradigms, models and solutions to this growing problem.
Image 9@2x
Whitney Gibson
Partner and Chair, Vorys eControl

What Attendees Say

Excellent, one of the best run events I've been to.
Wonderful presentations. Very informative. Substantive.
Loved all the panelists. Terrific to hear from professionals who are dealing with exactly the same types of issues that I am.

2021 SPEAKERS

Industry Professionals
  • Sucharita-Kodali (1)-1

    Sucharita Kodali

    Forrester

  • Todd Hassenfelt Profile Pic (2)

    Todd Hassenfelt

    Simple Mills

  • Family Fall 2018-29 (4)

    Cole Braham

    J.M. Smucker

  • Adam Branfman_lores (2)

    Adam Branfman

    Atrium Innovations

  • Adrienne-Hartman-Full-Headshot (2)

    Adrienne Hartman

    J.J. Keller & Associates

  • Lesley (3)

    Lesley Hensell

    Riverbend Consulting

  • Gonder Don (2)

    Donald Gonder

    Diva

  • Brandi PetAg

    Brandi Bobo

    Pet-Ag

  • Kevin-McPherson

    Kevin McPherson

    Otter Products

  • Dave_Wright_SocialMedia (2)

    David Wright

    Pattern

  • Chad Summe (2)

    Chad Summe

    eGateway Capital

  • Chris Vincent Chief International Officer Pattern (2)

    Chris Vincent

    Pattern

  • 36cb689e-1a77-45d4-ac37-7c627d68bf56_medium

    Burke White

    Brand3P

  • Butler_Meera_5x7-2 (2)

    Meera Butler

    Vorys eControl

  • 1612211772005 (2)

    George Hatch

    Pattern

  • Gibson_Whitney_4x6 (3)

    Whitney Gibson

    Vorys eControl

  • Devanney_Colleen_printpilot (3)

    Colleen Devanney

    Vorys eControl

  • Garcia_Daren_printpilot (4)

    Daren Garcia

    Vorys eControl

  • Zmuda, Denise 708

    Denise Zmuda

    Vorys eControl

  • Sherman_Adam_printpilot (3)

    Adam Sherman

    Vorys eControl

9:00 A.M. - 9:15 A.M.

Introduction

Whitney Gibson, Vorys eControl

Speakers
Gibson_Whitney_4x6 (3)
Whitney Gibson
Vorys eControl
Partner & Chair
9:15 A.M. - 10:00 A.M.

Digital Commerce Strategies for Brands: Lessons Learned in the Last Year

Sucharita Kodali, Forrester

Speakers
Sucharita-Kodali (1)
Sucharita Kodali
Forrester
VP, Principal Analyst
10:00 A.M. - 10:45 A.M.

Data-Driven Decisions: Let Marketplace Insights Clear a Road to Greater ROI

Leveraging Seller Insights | Driving ROI | Implementing Precision Enforcement

Speakers
Image 9@2x
Whitney Gibson
Vorys eControl
Partner
Butler_Meera_5x7-2 (2)
Meera Butler
Vorys eControl
Director of Data Science and Analytics
10:45 A.M. - 11:05 A.M.

Break

11:05 A.M. - 11:50 A.M.

Business Practices and Disruptions Limiting eCommerce Success

Making eCommerce Growth a Reality | Mitigating Disruptive Obstacles

Speakers
Kevin-McPherson-BW
Kevin McPherson
Otter Products
Sr. Director Brand Protection, Corporate Counsel
Brandi PetAg
Brandi Bobo
Pet-Ag
Trade Marketing Manager
Finney_Blake_printpilot (2)
Blake Finney
Vorys eControl
Partner
Allen_Leslie_printpilot (2)
Leslie Allen
Vorys eControl
Partner
Pensyl_T_printpilot (2)
Tyler Pensyl
Vorys eControl
Partner
Steele_Natalia_printpilot (2)
Natalia Steele
Vorys eControl
Partner
11:50 P.M. - 12:35 P.M.

Nuances of Online Marketplaces: What Brands Show Know to Succeed on Amazon, Walmart, and eBay

Similarities & Difference of Online Marketplace Operations | Key Strategies for Success

Speakers
Sherman_Adam_printpilot (2)
Adam Sherman
Vorys eControl
Partner
Lesley Hensell (2)
Lesley Hensell
Riverbend Consulting
Partner
36cb689e-1a77-45d4-ac37-7c627d68bf56_medium
Burke White
Brand3P
Co-founder and President
1612211772005 (2)
George Hatch
Pattern
Director of Marketplaces
12:35 P.M. - 1:35 P.M.

lunch

1:35 P.M. - 2:25 P.M.

Lessons Learned from Brands on the Path to Control

Leveraging Change Management | Obtaining Stakeholder Buy-In | Tips for Tough Conversations

Speakers
Family Fall 2018-29 (4)
Cole Braham
J.M. Smucker
Senior Corporate Counsel
Adrienne hartman (2)
Adrienne Hartman
J.J. Keller & Associates
Director of E-Commerce & Campaign Sales
Donald Gonder (2)
Donald Gonder
Diva
Vice President of Sales
Ford_Jackie_BW
Jackie Ford
Vorys eControl
Partner
Devanney_Colleen_printpilot (2)
Colleen Devanney
Vorys eControl
Partner
2:25 P.M. - 3:10 P.M.

Kickstarting Revenue Growth Through Marketplace Control

David Wright, Pattern

Speakers
David-Wright-BW
David Wright
Pattern
CEO
3:10 P.M. - 3:30 P.M.

Break

3:30 P.M. - 4:15 P.M.

Where to now? How to Plot and Execute A Roadmap For Control and Growth On International Marketplaces.

Scalable International Strategies | Reaching Retail Readiness | Optimizing Sales Performance Across Multiple Marketplaces

Speakers
Adam-Branfman-BW
Adam Branfman
Atrium Innovations
Senior Director, Global eCommerce
Chris Vincent Chief International Officer Pattern (2)
Chris Vincent
Pattern
Chief International Officer
Cunning Knopp_Jessica_printpilot (2)
Jessica Cunning
Vorys eControl
Partner
Garcia_Daren_BW_web
Daren Garcia
Vorys eControl
Partner
4:15 P.M. - 5:00 P.M.

The Secrets to Future Proofing and Propelling your eCommerce Growth Strategy

Future of Commerce | Breaking Down Traditional Silos | Creating a Harmonized Growth Strategy

Speakers
Todd Hassenfelt (2)
Todd Hassenfelt
Simple Mills
Sr. Director of eCommerce
Chad Summe (2)
Chad Summe
eGateway Capital
Managing Partner (Co-Founder)
Hampton-Denise-BW
Denise Zmuda
Vorys eControl
Chief Strategy & Client Success Officer

Summit Location:

 

Renaissance Columbus Downtown Hotel | Columbus, Ohio

 

 

 

Complete the form below to register for the eControl360 Summit.