Thursday, June 25
11:00 a.m. ET / 4:00 p.m. BST
Online marketplaces like Amazon and eBay are reshaping the retail landscape across Europe, bringing significant new challenges for brands. In particular, online marketplaces are compelling brands to rethink distribution strategies to prevent harm to brand equity that can arise from a proliferation of free-riding unauthorized sellers.
Join us on June 25, 2020 at 11:00 a.m. ET as we discuss distribution and legal enforcement strategies that brands can implement to maximize their online marketplace opportunities. In particular, we will discuss
- the benefits of selective distribution;
- how selective distribution criteria can be implemented to drive desired distribution environments – both off and online; and
- the legal bases for enforcing against unauthorized sellers.
We look forward to the discussion, which we believe will be valuable for both legal and business practitioners interested in protecting and growing their brands in today’s market.
About the Speakers
Daren is a partner of eControl. His practice involves the implementation, both domestically and internationally, of cutting-edge enforcement systems. In addition, he counsels clients on distribution and e-commerce channel controls, which are designed to grow brand value, preserve brand integrity and combat unauthorized online sellers. Daren has a long history of representing some of the nation’s largest retailers.
Becket is a partner at Euclid Law. He advises clients on all aspects of EU and UK competition law, with a particular expertise in technology markets and e-commerce. Becket is regarded as one of the leading experts in Europe on issues raised by online distribution, specifically in the context of selective distribution. Becket has advised a number of major online retailers, marketplaces and brands on a wide range of strategic competition issues, including the European Commission’s current review of the Vertical Agreements Block Exemption Regulation and Guidelines.