Channel Management Strategies that Optimize Sales Control
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About the Authors
Denise Zmuda
Denise is the Head of Channel Management Products and Services at Vorys eControl. Denise counsels clients on strategies for strengthening their distribution channels. She also build the practice's first data team and implemented a data-driven approach to services delivery. This enables the expansion of key client budgets and mitigated churn by two substantial clients amid COVID challenges.
Daren Garcia
Daren is a partner of eControl. His practice involves the implementation, both domestically and internationally, of cutting-edge enforcement systems. In addition, he counsels clients on distribution and eCommerce channel controls, which are designed to grow brand value, preserve brand integrity and combat unauthorized online sellers. Daren has a long history of representing some of the nation's largest retailers.
