Like it or not, your products will appear in online marketplaces. The question is whether your company can assert the control over your online sales necessary —particularly on marketplaces— to win in this dynamic market environment.
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Whitney is a partner and chair of the firm’s intellectual property and technology protection group. He focuses his practice on internet brand and reputation issues, including online seller enforcement, internet defamation, patent and intellectual property infringement, and misleading marketing and advertising. Whitney has developed custom programs for companies confronting these issues with investigative tools and services.
Daren’s eControl practice involves the implementation, both domestically and internationally, of cutting-edge enforcement systems. In addition, he counsels clients on distribution and e-commerce channel controls, which are designed to grow brand value, preserve brand integrity and combat unauthorized online sellers. Daren has a long history of representing some of the nation’s largest retailers.