The rapid growth of eCommerce and the Amazon marketplace has created a new ecosystem in which brands struggle to control their product sales. Products are sold by hordes of anonymous online sellers. Now, brands face problems at an unprecedented scale not previously experienced including: channel conflict, eCommerce disruption, erosion of brand value and quality control issues.

The eControl360 Summit brings together thought leaders in each of the areas necessary to tackle these challenges. Attendees will learn how the intersection of law, channel management, sales, eCommerce, technology, investigation and other disciplines can be leveraged to drive innovative approaches for their brands to control sales in the omni-channel digitally driven world.

WHO SHOULD ATTEND?

eCommerce Leaders
In-House Attorneys
Sales and Marketing Professionals
Business Executives
MAP Administrators and Brand Protection Professionals
Anyone Interested in Obtaining Better Control Over Their Products in the Omni-Channel Digitally Driven World.

We designed this event so brands and experts can collaborate like never before in hopes of driving new paradigms, models and solutions to this growing problem.

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Whitney Gibson
Partner and Chair, Vorys eControl

9:00 A.M. - 9:10 A.M.

Introduction

Speakers

Gibson_Whitney_4x6 (3)

Whitney Gibson
Vorys eControl

9:10 A.M. - 9:45 A.M.

How to Accelerate the eCommerce Revenue Growth Equation with Brand Control

Speakers

Dave_Wright_SocialMedia (2)

Dave Wright
Pattern

9:45 A.M. - 10:20 A.M.

Current State: Forrester’s 2023 Brand Survey Results. Discover how major brands are controlling online sales, together with the commercial impact these initiatives are empowering.

Speakers

Sucharita-Kodali (1)-1

Sucharita Kodali
Forrester Research

10:20 A.M. - 10:35 A.M.

Break

10:35 A.M. - 11:35 A.M.

A Total Business Solution Approach to Brand Protection

Speakers

Gibson_Whitney

Whitney Gibson
Vorys eControl

Jeremy Wilson BW

Jeremy Wilson
Michigan State University

OHearen

Sean O'Hearen
Excellis Health Solutions

11:35 A.M. - 12:35 P.M.

In-House Legal Counsel Panel Discussion: How to Partner with eCommerce & Omnichannel Teams to Assert Brand Control and Drive a Positive Financial Impact for the Business

Speakers

Devanney_Colleen_printpilot (3)

Colleen Devanney
Vorys eControl

Finney_Blake_printpilot (3)

Blake Finney
Vorys eControl

Todd Martin

Todd Martin
AdvoCare

Mallory McCandless

Mallory McCandless
Nestlé Health Science

Brian Riddell BW

Brian Riddell
KAO USA, Inc.

12:35 P.M. - 1:05 P.M.

lunch

1:05 P.M. - 2:05 P.M.

How the World’s Leading Brands are Driving Measurably Improved Revenue and Profitability with Omnichannel Sales Control Strategies

Speakers

Garcia_Daren_printpilot (4)

Daren Garcia
Vorys eControl

Cunning Knopp_Jessica_printpilot (2)

Jessica Cunning
Vorys eControl

Stacie Lukas BW

Stacie Lukas
Otter Products

David Sullivan BW

David Sullivan
GNC

Andrew Hagen BW

Andrew Hagen
Victorinox

2:05 P.M. - 2:30 P.M.

Case Study: How To Leverage Sales Data & Diversion Diagnostic Analytics to Identify and Cut Off Diversion Sources

Speakers

Allen_Leslie_printpilot (2)

Leslie Allen
Vorys eControl

Heather Syth BW

Heather Syth
Thorne Research

2:30 P.M. - 2:45 P.M.

Break

2:45 P.M. - 3:45 P.M.

Law and Order: An Overview of the Laws Brands Should Know When Implementing Sales Control and Brand Protection

Speakers

Ford_Jackie_printpilot (4)

Jackie Ford
Vorys eControl

Erdman_Laura_printpilot (2)

Laura Erdman
Vorys eControl

Gibson_Julie_BW

Julie Gibson
Vorys eControl

Motley_Martha_BW

Martha Motley
Vorys eControl

Mundy_Singleton_Kara_printpilot (2)

Kara Mundy
Vorys, Sater, Seymour and Pease LLP

3:45 P.M. - 4:45 P.M.

Online Brand Protection: Using Technology and Data Analytics to Drive Maximum Value and ROI

Experts discuss the wide variety of new types of online illicit activity and how they are addressing them, including tactics, technologies, and analytics.

Speakers

Sherman_Adam_printpilot (2)

Adam Sherman
Vorys eControl

Noal Fisher BW

Noal Fisher
Delta Faucet Company

MattDonati

Matt Donati
Lutron Electronics

Burrus_Blake BW

Blake Burrus
Precision eControl

Terry-Wise BW

Terry Wise
Tracer

4:45 P.M. - 4:55 P.M.

Closing Remarks

Speakers

Gibson_Whitney_4x6 (3)

Whitney Gibson
Vorys eControl

5:00 P.M.

Networking Reception