The rapid growth of eCommerce and the Amazon marketplace has created a new ecosystem in which brands struggle to control their product sales. Products are sold by hordes of anonymous online sellers. Now, brands face problems at an unprecedented scale not previously experienced including: channel conflict, eCommerce disruption, erosion of brand value and quality control issues.

The eControl360 Summit brings together thought leaders in each of the areas necessary to tackle these challenges. The summit will include discussions, case studies, and presentations from:

eCommerce, sales and channel management leaders from global brands
Former Amazon and eBay business leaders
Director in the U.S. Customs & Border Protection, Office of Trade
eCommerce professionals
eControl attorneys
MAP administrators

Attendees will learn how the intersection of law, channel management, sales, eCommerce, technology, investigation and other disciplines can be leveraged to drive innovative approaches for their brands to control sales in the age of Amazon.

WHO SHOULD ATTEND?

eCommerce Leaders
In-House Attorneys
Sales and Marketing Professionals
Business Executives
MAP Administrators and Brand Protection Professionals
Anyone Interested in Obtaining Better Control Over Their Products in the Age of Amazon

More Info

We designed this event so brands and experts can collaborate like never before in hopes of driving new paradigms, models and solutions to this growing problem.

Whitney Gibson
Partner and Chair, Vorys eControl

2019 SPEAKERS

Industry Professionals

Kevin Scott

Procter & Gamble
Sucharita Kodali

Forrester Research
Kevin McPherson

Otter Products
Cora Szapka

Bayer
Robin Gabel

Yogi Products
Charlie Ninegar

Spy Optic
Holly Warner

Radio Systems Corporation
Michael Challinger

SureFit
Laurie Dempsey

U.S. Customs & Border Protection
David Wright

Pattern
Adam Branfman

Atrium Innovations
Denise Zmuda

Vorys eControl
James Thomson

Buy Box Experts
Amy Hanson

Consultant (formerly of Macy's)
Tom Feiten

Radio Systems Corporation

9:00 A.M. - 9:10 A.M.

Introduction

Whitney Gibson, Vorys eControl

Speakers

Whitney Gibson
Vorys eControl
Partner and Chair

9:10 A.M. - 9:40 A.M.

Setting the Stage: Challenges Brands Have Controlling Sales and Protecting Brand Value in the Age of Amazon

Sucharita Kodali, Forrester Research

Speakers

Sucharita Kodali
Forrester Research
VP, Principal Analyst Serving eBusiness and Channel Strategy Professionals

9:40 A.M. - 10:30 A.M.

The Problem of Fragmentation and the Need for Integrative eControl Solutions

Speakers

Robin Gabel
Yogi Products
National Account Manager

Charlie Ninegar
Spy Optic
Vice President of Revenue

Whitney Gibson
Vorys eControl
Partner

Jessica Cunning
Vorys eControl
Associate

10:30 A.M. - 10:45 A.M.

Break

10:45 A.M. - 11:35 A.M.

Business Changes that Can Stop Product Leakage & Unauthorized Sales Online

Pricing and Promotional Strategies | Reverse Logistics | Product Differentiation | Logistics Analysis

Speakers

Kevin Scott
Procter & Gamble
Manager, Global Beauty & Grooming Trade Channel Business Development

Kevin McPherson
Otter Products
Senior Director of Brand Protection, Corporate Counsel

Denise Zmuda
Vorys eControl
Chief Strategy & Client Success Officer

Chris Perry
Edge by Ascential
VP of Global Education

Donnie Pacheco
Donnie P. Consulting

11:35 A.M. - 12:00 P.M.

lunch

12:00 P.M. - 1:30 P.M.

Flash Briefings

MAP Enforcement | Counterfeit | Building Business Case For Change | Preventing Antitrust Violations

Speakers

Holly Warner
Radio Systems Corporation
Online Compliance and E-Commerce

Laurie Dempsey
U.S. Customs & Border Protection
Director, IPR and E-Commerce Division, Trade Policy & Programs

Laura Erdman
Vorys eControl
Associate

Raj Adlakha
Vorys eControl
Partner

Lesley Hensell
Riverbend Consulting
Partner

Carey Jordan
Vorys eControl
Partner

Ken Rubin
Vorys eControl
Partner

John LeBaron
Pattern
Chief Revenue Officer

Adam Sherman
Vorys eControl
Partner

Blake Finney
Vorys eControl
Associate

1:30 P.M. - 2:20 P.M.

Deep Dive: Distribution Strategies and Approaches for Winning Brands to Control Sales on the Online Marketplaces

Speakers

Tom Feiten
Radio Systems Corporation
Vice President of Domestic Sales

Michael Challinger
VP of E-Commerce, SureFit

Moderator: James Thomson
Buy Box Experts
Partner

Brian Kincaid
Panasonic Life Solutions Company
National Sales Manager

Ray Berman
Catchmaster
Director of Ecommerce

2:20 P.M. - 2:35 P.M.

Break

2:35 P.M. - 3:35 P.M.

What Does eControl Look Like on a Global Scale? Legal, Business and eCommerce Strategies for Controlling your Sales in Europe, Asia, and Beyond

Speakers

Kevin Scott
Procter & Gamble
Manager, Global Beauty & Grooming Trade Channel Business Development

Nicola Hollow
Practicology
General Manager Europe

Chris Vincent
Pattern
Executive VP International

Daren Garcia
Vorys eControl
Partner

Arthur Cheung
Practicology
Country Manager China

Craig Conti
3M
Global Marketing Manager – Littmann Stethoscopes

3:35 P.M. - 3:50 P.M.

Break

3:50 P.M. - 5:00 P.M.

The Economics of eControl: Leveraging eControl to Protect Brand Equity and Grow Revenue & Profit

Growing Amazon Sales, Preserve 1P Relationships, Grow Brick-and-Mortar Businesses, and Preserving Retail Relationships

Speakers

David Wright
Pattern
CEO

Cora Szapka
Bayer
eCommerce Model & Platform Manager

Adam Branfman
Atrium Innovations
E-Business Director, Professional Brands

Amy Hanson
Amy Hanson Advisory Services

Bob Amiano
Duracell
North America Sales Director, Strategy and Planning

Denise Zmuda
Vorys eControl
Chief Strategy and Client Success Officer

5:15 P.M.

Networking Reception

eControl360 Summit

A first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon

controlling online sales demands multiple disciplines and diverse expertise. you'll hear from them all at the econtrol360 summit.

WHO SHOULD ATTEND?

eCommerce Leaders

In-House Attorneys

Sales and Marketing Professionals

Business Executives

MAP Administrators and Brand Protection Professionals

Anyone Interested in Obtaining Better Control Over Their Products in the Age of Amazon

2019 SPEAKERS

Kevin Scott

Sucharita Kodali

Kevin McPherson

Cora Szapka

Robin Gabel

Charlie Ninegar

Holly Warner

Michael Challinger

Laurie Dempsey

David Wright

Adam Branfman

Denise Zmuda

James Thomson

Amy Hanson

Tom Feiten

AGENDA

Introduction

Whitney Gibson, Vorys eControl

Speakers

Setting the Stage: Challenges Brands Have Controlling Sales and Protecting Brand Value in the Age of Amazon

Sucharita Kodali, Forrester Research

Speakers

The Problem of Fragmentation and the Need for Integrative eControl Solutions

Speakers

Business Changes that Can Stop Product Leakage & Unauthorized Sales Online

Pricing and Promotional Strategies | Reverse Logistics | Product Differentiation | Logistics Analysis

Speakers

Flash Briefings

MAP Enforcement | Counterfeit | Building Business Case For Change | Preventing Antitrust Violations

Speakers

Deep Dive: Distribution Strategies and Approaches for Winning Brands to Control Sales on the Online Marketplaces

Speakers

What Does eControl Look Like on a Global Scale? Legal, Business and eCommerce Strategies for Controlling your Sales in Europe, Asia, and Beyond

Speakers

The Economics of eControl: Leveraging eControl to Protect Brand Equity and Grow Revenue & Profit

Growing Amazon Sales, Preserve 1P Relationships, Grow Brick-and-Mortar Businesses, and Preserving Retail Relationships

Speakers

REGISTRATION

2019 Registration Fee: $350

Location: Renaissance Columbus Downtown Hotel | Columbus, Ohio

Thank you for your interest in the 2019 Vorys eControl360 Summit. At this time, registration has officially closed.

Details on the 2020 Summit will be will be announced soon.

If you have any questions, please contact Sara Jolley at sejolley@vorys.com.