eControl360 Summit

A first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon

November 6, 2019
Columbus, Ohio
#eControl360

controlling online sales demands multiple disciplines and diverse expertise. you'll hear from them all at the econtrol360 summit. 

The rapid growth of eCommerce and the Amazon marketplace has created a new ecosystem in which brands struggle to control their product sales. Products are sold by hordes of anonymous online sellers. Now, brands face problems at an unprecedented scale not previously experienced including: channel conflict, eCommerce disruption, erosion of brand value and quality control issues.

 

The eControl360 Summit brings together thought leaders in each of the areas necessary to tackle these challenges. The summit will include discussions, case studies, and presentations from:

  • eCommerce, sales and channel management leaders from global brands
  • Former Amazon and eBay business leaders 
  • Director in the U.S. Customs & Border Protection, Office of Trade 
  • eCommerce professionals
  • eControl attorneys
  • MAP administrators 


Attendees will learn how the intersection of law, channel management, sales, eCommerce, technology, investigation and other disciplines can be leveraged to drive innovative approaches for their brands to control sales in the age of Amazon.

WHO SHOULD ATTEND?

  • eCommerce Leaders

  • In-House Attorneys

  • Sales and Marketing Professionals

  • Business Executives

  • MAP Administrators and Brand Protection Professionals

  • Anyone Interested in Obtaining Better Control Over Their Products in the Age of Amazon 

We designed this event so brands and experts can collaborate like never before in hopes of driving new paradigms, models and solutions to this growing problem.
Image 9@2x
Whitney Gibson
Partner and Chair, Vorys eControl

2019 SPEAKERS

Industry Professionals
  • Kevin-Scott-BW

    Kevin Scott

    Procter & Gamble

  • Sucharita-Kodali (1)-1

    Sucharita Kodali

    Forrester Research

  • Chris-Mayhew

    Chris Mayhew

    Spectra Baby

  • Kevin-McPherson

    Kevin McPherson

    Otter Products

  • Untitled design (13)

    Cora Szapka

    Bayer

  • Robin-Gabel-BW

    Robin Gabel

    Yogi Products

  • Charlie-Ninegar-BW

    Charlie Ninegar

    Spy Optic

  • Hampton-Denise-BW

    Denise Hampton-Zmuda

    Zebra Technologies

  • Untitled design (12)

    William Mansfield

    ABRO Industries

  • Feiten-Tom-BW

    Tom Feiten

    Petsafe

  • Holly Warner

    Holly Warner

    Petsafe

  • James-Thomson-BW

    James Thomson

    Buy Box Experts

  • Adam-Branfman-BW

    Adam Branfman

    Atrium Innovations

  • hanson-amy-BW

    Amy Hanson

    Consultant (formerly of Macy's)

  • David-Wright-BW

    David Wright

    Pattern

9:00 A.M. - 9:10 A.M.

Introduction

Whitney Gibson, Vorys eControl

Speakers
Whitney Gibson
Whitney Gibson
Vorys eControl
Partner and Chair
9:10 A.M. - 9:40 A.M.

Setting the Stage: Challenges Brands Have Controlling Sales and Protecting Brand Value in the Age of Amazon

Sucharita Kodali, Forrester Research

Speakers
Sucharita-Kodali (1)-1
Sucharita Kodali
Forrester Research
VP, Principal Analyst Serving eBusiness and Channel Strategy Professionals
9:40 A.M. - 10:30 A.M.

Today’s Best Practices for Stopping Unauthorized Sales and Achieving MAP Compliance on Marketplaces

Real World Examples from Two Brands That Have Implemented Them

Speakers
bio jpg
Chris Mayhew
Spectra Baby
Sales and Marketing Executive
Charlie-Ninegar-BW
Charlie Ninegar
Spy Optic
Vice President of Revenue
Image 9@2x
Whitney Gibson
Vorys eControl
Partner
10:30 A.M. - 10:45 A.M.

Break

10:45 A.M. - 11:30 A.M.

Case Study: How One Brand Took Control, Succeeded on Amazon and is Expanding its Strategy Globally

Speakers
Adam-Branfman-BW
Adam Branfman
Atrium Innovations
E-Business Director, Professional Brands
David-Wright-BW
David Wright
Pattern
Founder and CEO
Image 7@2x
Daren Garcia
Vorys eControl
Partner
11:30 A.M. - 12:15 P.M.

Tackling the Root Cause: Business Changes that Can Stop Product Leakage & Unauthorized Sales Online

Pricing and Promotional Strategies | Reverse Logistics | Product Differentiation | Logistics Analysis

Speakers
Kevin-Scott-BW
Kevin Scott
Procter & Gamble
Manager, Global Beauty & Grooming Trade Channel Business Development
Untitled design (8)-1
Kevin McPherson
Otter Products
Senior Director of Brand Protection, Corporate Counsel
Hampton-Denise-BW
Denise Hampton-Zmuda
Zebra
Sr. Director, Channel Strategy, Programs, Operations and Marketing
Image 16@2x
Chris Perry
Edge by Ascential
VP of Global Education
12:15 P.M. - 1:30 P.M.

Lunch + Flash Briefings

MAP Enforcement | Counterfeit | Building Business Case For Change | Preventing Anti-Trust Violations

Speakers
Holly Warner
Holly Warner
Petsafe
Online Compliance and E-Commerce
Untitled design (12)
William Mansfield
ABRO Industries
Director of Intellectual Property
Untitled design (13)
Cora Szapka
Bayer
Ecommerce Model & Platform Manager
AaronConant Headshot
Aaron Conant
eCom Advisory
Co-Founder & Managing Director
hanson-amy-BW
Amy Hanson
Amy Hanson Advisory Services
Consultant (formerly with Macy's)
placholder
Laurie Dempsey
U.S. Customs & Border Protection
Director, IPR and E-Commerce Division, Trade Policy & Programs
1:30 P.M. - 2:30 P.M.

Deep Dive: Distribution Strategies and Approaches for Winning Brands to Control Sales on the Online Marketplaces

Speakers
Feiten-Tom-BW
Tom Feiten
Petsafe
Vice President of Domestic Sales
Robin-Gabel-BW
Robin Gabel
Yogi Products
National Account Manager
placholder
Rick Cusick
TRX
Vice President, E-Commerce & Global Consumer Revenue
James-Thomson-BW
Moderator: James Thomson
Buy Box Experts
Partner
2:30 P.M. - 2:45 P.M.

Break

2:45 P.M. - 3:45 P.M.

Using Control to Grow Your Online Sales with Price Elasticity Analyses, Data Analytics, and eCommerce Strategies

Speakers
Image 8@2x
Garrett Bluhm
Pattern
VP of Product Development and Innovation
placholder
Mike Duthrie
Pattern
VP of Market Science
3:45 P.M. - 4:00 P.M.

Break

4:00 P.M. - 5:00 P.M.

What Does eControl Look Like on a Global Scale? Legal, Business and eCommerce Strategies for Controlling your Sales in Europe, Asia, and Beyond

Speakers
Kevin-Scott-BW
Kevin Scott
Procter & Gamble
Manager, Global Beauty & Grooming Trade Channel Business Development
Chris-Vincent
Chris Vincent
Practicology
Executive VP International
Image 7@2x
Daren Garcia
Vorys eControl
Partner
5:15 P.M.

Networking Reception

Early Bird Pricing: $200

 

Discount Ends August 1 (Save $150)

  •  All Summit Sessions

  •  Lunch and Networking Reception
  •  Access to All Summit Materials

 

Location: Renaissance Columbus Downtown Hotel | Columbus, Ohio

 

 

Attendee Info