eControl360 Summit

A first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon

November 6, 2019
Columbus, Ohio
#eControl360

controlling online sales demands multiple disciplines and diverse expertise. you'll hear from them all at the econtrol360 summit. 

The rapid growth of eCommerce and the Amazon marketplace has created a new ecosystem in which brands struggle to control their product sales. Products are sold by hordes of anonymous online sellers. Now, brands face problems at an unprecedented scale not previously experienced including: channel conflict, eCommerce disruption, erosion of brand value and quality control issues.

 

The eControl360 Summit brings together thought leaders in each of the areas necessary to tackle these challenges. The summit will include discussions, case studies, and presentations from:

  • eCommerce, sales and channel management leaders from global brands
  • Former Amazon and eBay business leaders 
  • Director in the U.S. Customs & Border Protection, Office of Trade 
  • eCommerce professionals
  • eControl attorneys
  • MAP administrators 


Attendees will learn how the intersection of law, channel management, sales, eCommerce, technology, investigation and other disciplines can be leveraged to drive innovative approaches for their brands to control sales in the age of Amazon.

WHO SHOULD ATTEND?

  • eCommerce Leaders

  • In-House Attorneys

  • Sales and Marketing Professionals

  • Business Executives

  • MAP Administrators and Brand Protection Professionals

  • Anyone Interested in Obtaining Better Control Over Their Products in the Age of Amazon 

We designed this event so brands and experts can collaborate like never before in hopes of driving new paradigms, models and solutions to this growing problem.
Image 9@2x
Whitney Gibson
Partner and Chair, Vorys eControl

2019 SPEAKERS

Industry Professionals
  • Kevin-Scott-BW

    Kevin Scott

    Procter & Gamble

  • Sucharita-Kodali (1)-1

    Sucharita Kodali

    Forrester Research

  • Kevin-McPherson

    Kevin McPherson

    Otter Products

  • Untitled design (13)

    Cora Szapka

    Bayer

  • Robin-Gabel-BW

    Robin Gabel

    Yogi Products

  • Charlie-Ninegar-BW

    Charlie Ninegar

    Spy Optic

  • Holly Warner

    Holly Warner

    Radio Systems Corporation

  • Untitled design (1)-1

    Michael Challinger

    SureFit

  • Untitled design-2

    Laurie Dempsey

    U.S. Customs & Border Protection

  • David-Wright-BW

    David Wright

    Pattern

  • Adam-Branfman-BW

    Adam Branfman

    Atrium Innovations

  • Hampton-Denise-BW

    Denise Zmuda

    Vorys eControl

  • James-Thomson-BW

    James Thomson

    Buy Box Experts

  • hanson-amy-BW

    Amy Hanson

    Consultant (formerly of Macy's)

  • Feiten-Tom-BW

    Tom Feiten

    Radio Systems Corporation

9:00 A.M. - 9:10 A.M.

Introduction

Whitney Gibson, Vorys eControl

Speakers
Whitney Gibson
Whitney Gibson
Vorys eControl
Partner and Chair
9:10 A.M. - 9:40 A.M.

Setting the Stage: Challenges Brands Have Controlling Sales and Protecting Brand Value in the Age of Amazon

Sucharita Kodali, Forrester Research

Speakers
Sucharita-Kodali (1)-1
Sucharita Kodali
Forrester Research
VP, Principal Analyst Serving eBusiness and Channel Strategy Professionals
9:40 A.M. - 10:30 A.M.

The Problem of Fragmentation and the Need for Integrative eControl Solutions

Speakers
Robin-Gabel-BW
Robin Gabel
Yogi Products
National Account Manager
Charlie-Ninegar-BW
Charlie Ninegar
Spy Optic
Vice President of Revenue
Image 9@2x
Whitney Gibson
Vorys eControl
Partner
Jessica Knopp Cunning
Jessica Knopp Cunning
Vorys eControl
Associate
10:30 A.M. - 10:45 A.M.

Break

10:45 A.M. - 11:35 A.M.

Business Changes that Can Stop Product Leakage & Unauthorized Sales Online

Pricing and Promotional Strategies | Reverse Logistics | Product Differentiation | Logistics Analysis

Speakers
Kevin-Scott-BW
Kevin Scott
Procter & Gamble
Manager, Global Beauty & Grooming Trade Channel Business Development
Kevin McPherson
Kevin McPherson
Otter Products
Senior Director of Brand Protection, Corporate Counsel
Hampton-Denise-BW
Denise Zmuda
Vorys eControl
Chief Strategy & Client Success Officer
Chris Perry
Chris Perry
Edge by Ascential
VP of Global Education
Donnie Pacheco
Donnie Pacheco
Donnie P. Consulting
11:35 A.M. - 12:00 P.M.

lunch

12:00 P.M. - 1:30 P.M.

Flash Briefings

MAP Enforcement | Counterfeit | Building Business Case For Change | Preventing Anti-Trust Violations

Speakers
Holly Warner
Holly Warner
Radio Systems Corporation
Online Compliance and E-Commerce
Untitled design-2
Laurie Dempsey
U.S. Customs & Border Protection
Director, IPR and E-Commerce Division, Trade Policy & Programs
Laura Erdman
Laura Erdman
Vorys eControl
Associate
Raj Adlakha
Raj Adlakha
Vorys eControl
Partner
Lesley Hensell
Lesley Hensell
Riverbend Consulting
Partner
Carey Jordan
Carey Jordan
Vorys eControl
Partner
Ken Rubin
Ken Rubin
Vorys eControl
Partner
John LeBaron
John LeBaron
Pattern
Chief Revenue Officer
Adam Sherman
Adam Sherman
Vorys eControl
Partner
1:30 P.M. - 2:20 P.M.

Deep Dive: Distribution Strategies and Approaches for Winning Brands to Control Sales on the Online Marketplaces

Speakers
Feiten-Tom-BW
Tom Feiten
Radio Systems Corporation
Vice President of Domestic Sales
Untitled design (1)-1
Michael Challinger
VP of E-Commerce, SureFit
James-Thomson-BW
Moderator: James Thomson
Buy Box Experts
Partner
2:20 P.M. - 2:35 P.M.

Break

2:35 P.M. - 3:35 P.M.

What Does eControl Look Like on a Global Scale? Legal, Business and eCommerce Strategies for Controlling your Sales in Europe, Asia, and Beyond

Speakers
Kevin-Scott-BW
Kevin Scott
Procter & Gamble
Manager, Global Beauty & Grooming Trade Channel Business Development
Nicola Hollow
Nicola Hollow
Practicology
General Manager Europe
Chris-Vincent
Chris Vincent
Pattern
Executive VP International
Image 7@2x
Daren Garcia
Vorys eControl
Partner
Arthur Cheung
Arthur Cheung
Practicology
Country Manager China
Craig Conti
Craig Conti
3M
Global Marketing Manager – Littmann Stethoscopes
3:35 P.M. - 3:50 P.M.

Break

3:50 P.M. - 5:00 P.M.

The Economics of eControl: Leveraging eControl to Protect Brand Equity and Grow Revenue & Profit

Growing Amazon Sales, Preserve 1P Relationships, Grow Brick-and-Mortar Businesses, and Preserving Retail Relationships

Speakers
David-Wright-BW
David Wright
Pattern
CEO
Cora Szapka
Cora Szapka
Bayer
eCommerce Model & Platform Manager
Adam-Branfman-BW
Adam Branfman
Atrium Innovations
E-Business Director, Professional Brands
hanson-amy-BW
Amy Hanson
Amy Hanson Consulting
Untitled design (26)
Bob Amiano
Duracell
North America Sales Director, Strategy and Planning
Hampton-Denise-BW
Denise Zmuda
Vorys eControl
Chief Strategy and Client Success Officer
5:15 P.M.

Networking Reception

Registration Fee: $350

 

  •  All Summit Sessions

  •  Lunch and Networking Reception
  •  Access to All Summit Materials

 

Location: Renaissance Columbus Downtown Hotel | Columbus, Ohio

 

 

 

 

Attendee Info